What is Search Engine Optimization?
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results like Google, Bing and other search engines people use to search for information on topics that are important to them.
As a website owner your focus should be on the following elements:
Quantity traffic: Is your site ranking well enough in the organic search (when people type in search words/phrases into search engines – ie) Google, Bing etc.) results to be seen by the type of people you want to find you? Are people clicking through to your site? How can you get your website to rank higher with your ideal visitor population?
Quality traffic: Is your site attracting the right kind of visitors? Are visitors people who are truly looking for the products or services you offer? How can you get more ideal visitors clicking through to your site? Is it possible to keep visitors on your site longer or finding what they want more quickly so they are more likely to buy from your site or visit again because you are a trusted source of quality results?
Do You Know How Successfully Your Website is Working for You?
SEO is important if you want your site to work its hardest for you.
First you should try to get a feel for where you fall in on the SEO service needs level. Here is a quick quiz to help you hone in on the type and level of SEO help you need:
Keep track of your point total to see your final profile score –
When did you last update your website?
Today – 1 point
Over a month ago -3 points
Over a year ago -5 points
Does your website have a blog?
Yes -1 point
No – 3 points
Do you know who visits your website/ where they live/ what they do on your site?
Yes – 1 point
No – 3 points
I have no idea – 5 points
Once you have totalled your score you can match it to the priority action :
– If you scored 3 points then you should develop a SEO Strategic Plan
– If you scored between 4 and 8 points you should do a SEO Audit on your site
– If you scored more than 8 points you should conduct a SEO Assessment
SEO Assessment: This is a snapshot of how well your site is presently meeting the basic structural and functional requirements to rank on search engines. Work to improve the basic design and function elements of your site to help boost your rankings in organic search engine results.
SEO Audit: Examine how well your site is performing on all the critical SEO markers that profoundly affect ranking performance. Once these performance areas are identified then make needed revisions and improvements so that you can immediately and effectively address the weaknesses and vulnerabilities of your website.
SEO Strategic Plan – This is the approach that really provides you with the S.M.A.R.T. elements (see below) that will launch your online presence to a higher level of effectiveness and continue to boost your rankings in the future:
Structure – how can the actual structure and navigation of your site boost your search engine rankings?
Marketing – how can you use the principles of SEO to transform more site elements to a perpetual marketing event?
Action – how can you persuade visitors to what you need them to do when they are on your site?
Return – how can you entice visitors to return and become a regular customer?
Tell – how can your site become a steady source of promotion by using it to always be spreading the word about you and your offerings to the people who would want to know?
SEO isn’t a one and done kind of thing. It needs to become a regular part of assessing and improving your signals to all the search engines so you rank high in search results. Don’t get overwhelmed- just take it one step at a time. The best thing you can do to help your website rank higher is to provide a lot of good quality content and refresh it often. With SEO “Content is King!” If people are visiting your site and staying to read and interact with your content the search engines will sit up and take notice!
Good luck with your SEO efforts!
The Mb2 Online Team
Durham Region’s Best SEO-savvy Website Designers. Proudly serving Whitby, Ajax, Pickering, Oshawa, Brooklin, Bowmanville, Clarington, Port Perry and the Greater Toronto Area