Online optimization helps you reach more potential customers than you could have imagined. Learn why your small business needs online optimization services.
SEO is the heart of any business. It’s what gets your business in front of thousands, even millions, all from a simple Google search.
What’s more, Canadians are the most engaged Internet users. Imagine all the traffic you can have with a killer SEO game plan.
SEO is no longer a strategy of stuffing keywords or writing multiple blog posts a week. If you don’t know what it takes to have good SEO, you need the help of a company that provides online optimization services.
Read on to learn why such a company is what you need to take your local business to the next level.
SEO Isn’t Easy
The number one mistake many business owners make is thinking SEO doesn’t matter; that it’s not relevant to what they do.
If you sell online then you need to have a good SEO strategy. Customers no longer find you through phone books or directories. Before they shop, they conduct an online search. In fact, 81% of shoppers research companies in advance before making a purchase.
While online optimization can be difficult, it doesn’t have to be. Leaving it in the hands of experts will get you the results you need.
How? Because we’ve learned this subject to its fullest extent. This is what we do all day and all night.
It’s Cost Effective
If you think paying for online optimization services is expensive, you’re making a big mistake. It needs to be thought of more as an investment rather than another business expense.
This is what’s going to get you ahead of the game and your competition. Plus, who really wants to spend countless hours learning something that can’t be taught in a day?
You have a business to run and we know that. That’s why we take all that trouble off your hands and into ours.
We know social media advertising will only get you so far. Sometimes that can cost more than one month of service.
Another big mistake companies make is trusting that ads will take place of SEO. They don’t.
You only get your company in front of so many users on social media and ones who do see ads in their feed prefer they don’t. So they ignore them.
Now, if a potential customer searched for something relating to the products you sell, found you and then bought something, isn’t that more worth it?
Your ad on social media will only last so many days whereas SEO lasts a lifetime. It’s a constant stream of traffic that’ll eventually convert visitors into paying customers.
Get Detailed Analytics
SEO software is at the top of its game right now. Experts are able to produce detailed analytic reports to see what’s working and what’s not.
That’s crucial for every business. You need to see exactly where the traffic is coming from and who your audience consists of so you can apply it to your marketing efforts.
We’ll show you this and then go over what can be improved and/or expanded on. We work with you to meet your goals so you can thrive.
Local SEO Is on the Rise
It’s no surprise that now 60% of searches are performed on mobile devices. It’s convenient for when shoppers need a quick search result.
This is when local SEO is needed more than ever. Phones tap into a user’s location and when they search, what’s the first thing to appear?
If your business doesn’t have an account set up with Google My Business, you won’t be found. Google My Business is one of the best things you can do when it comes to local online optimization.
This is what gets people through your doors. When searched, businesses that registered for GMB will show up first. For example, if a customer living in Whitby searches for something, all businesses located in that area will show up.
We’re already ahead of the game by keeping tabs on the upcoming changes to Google’s algorithm for mobile searches. Now when you search from a mobile device or even a desktop, websites with a responsive design suited for small screens will take priority. That’s why having a website is so important more than ever.
Online Optimization Services Aren’t Limited to One Thing
SEO isn’t just included in the title and meta tags of your pages. It’s also located within blog posts, website content, and design.
That’s why we don’t limit ourselves to helping small businesses with just one service. We cover it all from blog/vlog posts to website content.
When you have a blog or vlog on your website, this keeps visitors staying longer. The more content you have to offer, the better.
It’s all about decreasing that bounce rate and increasing conversions. Blog posts don’t always have to be about your products. When you share useful information with your audience, they’ll be more inclined to build trust and buy from you.
Weak SEO Impacts Your Ranking
Having a poor SEO game impacts your ranking heavily.
Search engines can see you haven’t put the time or effort into it and will ultimately punish you for it. Linking to spam or suspicious sites, typing invisible text and repeating useless keywords are all poor practices of SEO. These are weighed seriously when search engines crawl your site.
Phone: (289) 404-1930
Durham Region’s Best SEO and Website Designers. Proudly serving Whitby, Ajax, Pickering, Oshawa, Brooklin, Bowmanville, Clarington, Port Perry and the Greater Toronto Area