Online Marketing Maximizes Your Money and Time
Canadians spend more time on the Internet than any other country in the world. We spend an average of 38 hours a month on the Internet (CIRA). Internet marketing makes sense because the audience you want to attract is spending a lot of their time actively using the Internet to:
- Research purchasing decisions i.e.) compare products, pricing
- Use social media to get feedback on product quality/experiences
- Converse directly with businesses to ask questions about items they are considering buying
Your website is the strongest tool you have for an on-going, personalized exchange with the audience you want to reach. Internet marketing can build relations with your customers and prospects through regular, low-cost personalized communication.
With your website, you can be available to customers (old, new and soon-to-be) and it doesn’t require more staff wages or additional staff! Even if you are ready for ecommerce, you can still profile your products, inform visitors with your interesting blogs, collect data with online quizzes, build your e-mailing list, distribute coupons or information on upcoming sales… the possibilities for engaging visitors and connecting with them are endless!
Using Internet resources for your business can reduce or eliminate the need for traditional postal mailing and all of the costs associated with it. The Internet makes it easy to stay in contact with your customers via email and online networking tools such as discussion boards, chat rooms, and social networking sites like Facebook. Using Internet communication tools effectively, you can keep up a continuous dialogue with customers and prospects.
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Testing and Targeting
The flexibility that can be offered by your website is astounding! Gone are the days when you buy ad space for multiple months to get a better price, then design the ad and hope it pays off – Good luck trying to track its effectiveness! Now you can run multiple promotion pages and track which ones trigger more actions such as an email inquiry, phone call, coupon, purchase, or any other outcome that you are after! You can also easily segment e-news mailings and customize the content and calls to action depending on the drivers for that audience…and once you start looking at using the power of Social Media your choices for creative targeting is boundless! And you can be assured, when done correctly you can try many of these exciting options for less that the cost of one print ad in your local paper!
These examples are just scratching the surface of what you can do when you strategically market online. If this kind of low cost/ high return scenario appeals to you give us a call and we can show you some more options to choose from.
Mb2 Online – Your Online Optimizers!
Phone: (289) 404-1930
Durham Region’s Best SEO and Website Designers. Proudly serving Whitby, Ajax, Pickering, Oshawa, Brooklin, Bowmanville, Clarington, Port Perry and the Greater Toronto Area