1 ) Do you own your domain name?
A domain name is a unique name that identifies a website and its webpages i.e.) www.mb2online.com . Did you entrust a third party like your website designer or web host i.e.) Go Daddy, Yellow Pages to purchase your desired domain name? You must ensure that you do own it in the eyes of the Domain Registrar so they see you as having ‘rights’ to your domain. If you or your company are not listed as the registrant and administrative contact for the domain, along with your up-to-date contact information you need to get that corrected immediately so you have full control over your domain, its renewals and where it is hosted. Otherwise you are may find that all the time, money, effort and marketing you have poured into your website may go up in a puff of smoke, should your domain person suddenly close up shop, decide to increase your hosting fees or put up roadblocks if you wish to change web service providers.
2) Is your site SSL?
SSL stands for Secure Sockets Layer and it’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between your website visitor and your website so that criminals are prevented from reading and modifying any of this information. If that wasn’t enough of an incentive to get a SSL certificate for your site, as of July 2018 Google started flagging websites with no SSL as “This site is not secure”. And that warning is enough to scare even the most cavaliere browser from your web site. Google also may penalize you by lowering your ranking in search results, so it’s best rectify this soon and luckily getting a SSL is easy. Contact your web services person or your web host and ask which type of SSL certificate you need – many of them are free if you do not have an e-commerce site; which requires a more robust SSL to protect financial transaction data.
3) Is your site being fully backed up on a regular schedule?
You need to ask this question in writing from you web host – especially if you frequently update your site. There is never a full-proof guarantee that your site won’t get hacked or have malicious code slipped into a comment form or that an update of the website theme or any plug ins used to build your site might not cause a hiccup when an update occurs. Regardless of the reason, you need to have the ability of reinstalling your website from a recent back up version, so you don’t experience much down time or lost revenue.
4) Is your site being indexed by the search engines?
If your site is not indexed with the search engines, and there are several of them, then you may not be getting found by them or appearing in their search results. So, if you have built your own site and are not sure if you have done this then contact your hosting provider and ask them to walk you through it. If someone else built your site it never hurts to double check such a fundamental but critical component of building your online presence and branding!
5) Is your website mobile friendly?
95% of smartphone users have used their phone to look up local information. After doing so, 61% called and 59% visited. (Source: Forbes)
Due to the sweeping trend of using smartphones as a consumer research and decision-making tool, Google and other search engines are showing preference to sites that are mobile-friendly and reward these sites by ranking them higher in the search results.
Not sure if your site is mobile-friendly? Find out by typing your domain into Google’s tester tool . Hint: Be sure to type your entire URL ie) https://www.yourwebsitename.com/ in order to get accurate results.
6) Does your website load quickly?
“I’m outta here.” 60% of mobile users expect a site to load in 3 seconds or less. 74% are willing to wait only 5 seconds or less for a site to load before leaving. (Source: Compuware.com)
Consumers are even less patient when using a desktop or tablet. It’s a 1-2-3 seconds and you are OUT scenario in that case. People expect things to load quickly, so ensuring your site loads quickly is another key thing to check on your website, if you want people to stick around and read what’s on your site.
If you are not sure how your site is performing in this area, this article https://geekflare.com/test-your-website-load-time/ gives a great overview of the various speed test tools – depending on your needs.
7) Don’t have a website yet or thinking of adding a new one?
Buyer beware holds true even with buying domains. You need to check the background of the domain to make sure it does not have an undesirable past. If the domain you are considering was used before, you may inherit some unwanted issues that could impact your new site. To check whether the domain you are considering has been blacklisted or has any negative issues associated with it, use MxToolbox. so you know what you’re getting.
8) Do you think of your website as a leading member of your sales and marketing team?
You should – it’s that simple. A website is the most versatile and powerful tool you can possess to brand, promote and generate revenue for your business. Add the fact that it is also incredibly cost-effective, and it is easy to see why you should be taking a serious look at leveraging the power of a website to optimize the revenue generation capacity of your business.
Mb2 Online – Your Online Optimizers!
Phone: (289) 404-1930
Durham Region’s Best SEO and Website Designers. Proudly serving Whitby, Ajax, Pickering, Oshawa, Brooklin, Bowmanville, Clarington, Port Perry and the Greater Toronto Area